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Implementation Guide

Building a Retail Customer Data Platform

Unifying Online and Offline Customer Experience

Building a Retail Customer Data Platform
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48 min
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What's Inside

Complete implementation guide for retail brands connecting digital engagement to in-store purchases across hundreds of locations.

Key Topics Covered:

  • Online-to-offline attribution techniques
  • Unified customer profile architecture
  • In-store visit tracking and measurement
  • Inventory data integration strategies
  • Omnichannel personalization implementation

Perfect for:

Retail CMOs, E-Commerce Directors, Omnichannel Leaders

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