Expert perspectives on customer intelligence, modern marketing, and the evolving landscape of data-driven growth.
The trends, technologies, and strategies that will define enterprise marketing in 2025 and beyond.
Understanding the complete customer journey requires sophisticated attribution models that go beyond simple last-click analysis.
With third-party cookies disappearing, enterprises need robust first-party data strategies to maintain competitive advantage.
A deep dive into the strategies and technologies that transformed customer identification for a leading retail brand.
Cutting through the marketing hype to understand what makes a truly effective customer data infrastructure.
How banks and fintech companies are leveraging customer intelligence while navigating strict compliance requirements.
An engineering perspective on building identity graphs that can handle billions of customer interactions in real-time.
New approaches to attribution and ROI measurement that work without third-party cookies.
How to map, analyze, and optimize customer journeys across every touchpoint for maximum impact.
Balancing personalization with privacy in one of the most regulated industries.
Understanding the tradeoffs between accuracy and scale in identity resolution.
A technical guide to implementing server-side tracking for more reliable, privacy-compliant data collection.
How modern retailers are using customer intelligence to compete with e-commerce giants.
Connecting digital marketing to in-store conversions for complete attribution visibility.
How franchises and multi-location brands can leverage customer intelligence while maintaining local relevance.
How a national franchise implemented customer intelligence across 200+ locations to dramatically reduce acquisition costs.
Building and maintaining identity graphs that provide a unified view of customers across all touchpoints.
Why directly asking customers about their preferences is becoming the most valuable data source.
How AI and machine learning are transforming traditional marketing mix modeling for better decisions.
What Fortune 500 companies are doing differently with customer data and intelligence.
Delivering personalized experiences while respecting customer privacy and regulatory requirements.
Attribution strategies from Amazon, Shopify, and other e-commerce leaders.
The essential components and architecture for a modern customer intelligence platform.
Understanding the complete customer journey requires sophisticated attribution models that go beyond simple last-click analysis.
With third-party cookies disappearing, enterprises need robust first-party data strategies to maintain competitive advantage.
A deep dive into the strategies and technologies that transformed customer identification for a leading retail brand.
Cutting through the marketing hype to understand what makes a truly effective customer data infrastructure.
How banks and fintech companies are leveraging customer intelligence while navigating strict compliance requirements.
An engineering perspective on building identity graphs that can handle billions of customer interactions in real-time.
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