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Strategy Guide

Account-Based Marketing Data Strategy

From Lead-Level to Account-Level Intelligence

Account-Based Marketing Data Strategy
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11,800+
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40 min
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Free
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What's Inside

Transform your B2B marketing with account-level customer intelligence, multi-stakeholder tracking, and intent-based engagement.

Key Topics Covered:

  • Account identification and prioritization
  • Multi-stakeholder identity resolution
  • Intent data sources and activation
  • Account-level attribution modeling
  • Sales and marketing alignment frameworks

Perfect for:

B2B Marketing Leaders, Sales Ops, Revenue Operations

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