The Challenge
Each franchise location ran independent marketing with no customer data sharing, causing duplicate targeting and inconsistent messaging.
Key Pain Points:
- Fragmented customer data across multiple systems
- Inability to accurately attribute marketing performance
- Rising customer acquisition costs without clear ROI
- Limited visibility into customer journey across touchpoints
The Solution
Implemented CustomerID's franchise-specific platform with location-level identity resolution and centralized customer intelligence.
Implementation Approach:
Discovery & Planning
Comprehensive audit of existing data sources, systems, and customer touchpoints to design optimal integration strategy.
Platform Deployment
Phased rollout of CustomerID platform, starting with high-impact use cases and expanding to full enterprise deployment.
Optimization & Scale
Continuous refinement of identity resolution models and attribution algorithms based on performance data.
Finally, we can see the complete customer journey across all our locations. No more competing with ourselves for the same customers.
The Results
The implementation delivered measurable, transformative results across all key performance indicators:
Key Outcomes:
- Unified customer profiles across all 200+ locations
- Eliminated duplicate customer targeting (saving $8M annually)
- Increased cross-location customer visits by 28%
- Improved franchisee marketing satisfaction by 67%
- Reduced corporate marketing overhead by 40%
These results demonstrate the transformative power of unified customer intelligence. By breaking down data silos and implementing sophisticated identity resolution, National Franchise Brand achieved outcomes that directly impacted their bottom line while building a sustainable foundation for future growth.
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