The Challenge
Customer identification rates below 30%, resulting in incomplete attribution and wasted marketing spend across digital and in-store channels.
Key Pain Points:
- Fragmented customer data across multiple systems
- Inability to accurately attribute marketing performance
- Rising customer acquisition costs without clear ROI
- Limited visibility into customer journey across touchpoints
The Solution
Implemented CustomerID's enterprise identity resolution platform with unified customer profiles across all touchpoints.
Implementation Approach:
Discovery & Planning
Comprehensive audit of existing data sources, systems, and customer touchpoints to design optimal integration strategy.
Platform Deployment
Phased rollout of CustomerID platform, starting with high-impact use cases and expanding to full enterprise deployment.
Optimization & Scale
Continuous refinement of identity resolution models and attribution algorithms based on performance data.
CustomerID transformed how we understand our customers. We went from guessing to knowing with precision—and our marketing ROI proves it.
The Results
The implementation delivered measurable, transformative results across all key performance indicators:
Key Outcomes:
- Customer identification rate increased from 28% to 86%
- Marketing spend efficiency improved by 42%
- Cross-channel attribution accuracy reached 85%
- Reduced customer acquisition cost by $38 per customer
- Enabled personalization for 3.2M additional customers
These results demonstrate the transformative power of unified customer intelligence. By breaking down data silos and implementing sophisticated identity resolution, Leading National Retailer achieved outcomes that directly impacted their bottom line while building a sustainable foundation for future growth.
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