The Challenge
Rapid growth caused attribution chaos. CAC was climbing while true marketing performance remained unclear due to fragmented customer data.
Key Pain Points:
- Fragmented customer data across multiple systems
- Inability to accurately attribute marketing performance
- Rising customer acquisition costs without clear ROI
- Limited visibility into customer journey across touchpoints
The Solution
Deployed CustomerID's real-time identity graph and multi-touch attribution platform with HIPAA-compliant infrastructure.
Implementation Approach:
Discovery & Planning
Comprehensive audit of existing data sources, systems, and customer touchpoints to design optimal integration strategy.
Platform Deployment
Phased rollout of CustomerID platform, starting with high-impact use cases and expanding to full enterprise deployment.
Optimization & Scale
Continuous refinement of identity resolution models and attribution algorithms based on performance data.
We were burning cash on marketing without really knowing what worked. CustomerID gave us the clarity to scale efficiently.
The Results
The implementation delivered measurable, transformative results across all key performance indicators:
Key Outcomes:
- Customer acquisition cost decreased from $142 to $75
- Marketing attribution coverage increased to 92%
- Identified $2.3M in wasted ad spend within first month
- Scaled from 50K to 500K customers without attribution loss
- Achieved full regulatory compliance (SOC 2, CCPA)
These results demonstrate the transformative power of unified customer intelligence. By breaking down data silos and implementing sophisticated identity resolution, Fast-Growing Fintech Platform achieved outcomes that directly impacted their bottom line while building a sustainable foundation for future growth.
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