The Challenge
Safari and Firefox blocking third-party cookies caused attribution gaps of 60%+, making marketing optimization nearly impossible.
Key Pain Points:
- Fragmented customer data across multiple systems
- Inability to accurately attribute marketing performance
- Rising customer acquisition costs without clear ROI
- Limited visibility into customer journey across touchpoints
The Solution
Transitioned to CustomerID's first-party data platform with server-side tracking and probabilistic identity matching.
Implementation Approach:
Discovery & Planning
Comprehensive audit of existing data sources, systems, and customer touchpoints to design optimal integration strategy.
Platform Deployment
Phased rollout of CustomerID platform, starting with high-impact use cases and expanding to full enterprise deployment.
Optimization & Scale
Continuous refinement of identity resolution models and attribution algorithms based on performance data.
When iOS 14 and cookie deprecation hit, we were ready. Our competitors were flying blind—we had better data than ever.
The Results
The implementation delivered measurable, transformative results across all key performance indicators:
Key Outcomes:
- Maintained 89% attribution accuracy without third-party cookies
- Increased customer lifetime value tracking by 67%
- Reduced customer acquisition cost by 35%
- Improved marketing mix modeling accuracy by 73%
- Built 100% privacy-compliant data foundation
These results demonstrate the transformative power of unified customer intelligence. By breaking down data silos and implementing sophisticated identity resolution, Direct-to-Consumer Brand achieved outcomes that directly impacted their bottom line while building a sustainable foundation for future growth.
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