The Challenge
Traditional lead-based marketing missed the complex B2B buying committee. Attribution was broken across multiple stakeholders.
Key Pain Points:
- Fragmented customer data across multiple systems
- Inability to accurately attribute marketing performance
- Rising customer acquisition costs without clear ROI
- Limited visibility into customer journey across touchpoints
The Solution
Implemented CustomerID's account-based marketing platform with multi-stakeholder identity resolution and intent tracking.
Implementation Approach:
Discovery & Planning
Comprehensive audit of existing data sources, systems, and customer touchpoints to design optimal integration strategy.
Platform Deployment
Phased rollout of CustomerID platform, starting with high-impact use cases and expanding to full enterprise deployment.
Optimization & Scale
Continuous refinement of identity resolution models and attribution algorithms based on performance data.
We went from marketing to leads to marketing to accounts. The difference in pipeline quality and close rates has been transformative.
The Results
The implementation delivered measurable, transformative results across all key performance indicators:
Key Outcomes:
- Sales pipeline increased from $4.3M to $18.2M annually
- Win rate on qualified opportunities increased from 32% to 68%
- Average sales cycle reduced by 90 days
- Marketing sourced revenue grew 340%
- Customer acquisition cost decreased by 29%
These results demonstrate the transformative power of unified customer intelligence. By breaking down data silos and implementing sophisticated identity resolution, Enterprise SaaS Company achieved outcomes that directly impacted their bottom line while building a sustainable foundation for future growth.
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