The Challenge
95% of car buyers research online but purchase offline. No way to connect digital marketing to dealership visits and sales.
Key Pain Points:
- Fragmented customer data across multiple systems
- Inability to accurately attribute marketing performance
- Rising customer acquisition costs without clear ROI
- Limited visibility into customer journey across touchpoints
The Solution
Deployed CustomerID's online-to-offline attribution platform with geofencing and in-store visit tracking.
Implementation Approach:
Discovery & Planning
Comprehensive audit of existing data sources, systems, and customer touchpoints to design optimal integration strategy.
Platform Deployment
Phased rollout of CustomerID platform, starting with high-impact use cases and expanding to full enterprise deployment.
Optimization & Scale
Continuous refinement of identity resolution models and attribution algorithms based on performance data.
For the first time, we can prove which digital marketing drives dealership visits. It's revolutionized how we allocate our marketing budget.
The Results
The implementation delivered measurable, transformative results across all key performance indicators:
Key Outcomes:
- Showroom visit tracking achieved 78% accuracy
- Digital-to-dealership attribution increased traffic by 56%
- Test drive conversion rate improved from 31% to 43%
- Generated $22M in additional vehicle sales
- Reduced cost per showroom visit by 39%
These results demonstrate the transformative power of unified customer intelligence. By breaking down data silos and implementing sophisticated identity resolution, Regional Automotive Dealership Network achieved outcomes that directly impacted their bottom line while building a sustainable foundation for future growth.
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